How do I create a survey?

Here are are some step-by-step instructions on how to create a survey. A survey allows you to ask multiple questions and offers many different question types, including name, email, multiple choice, and matrix/Likert, just to name a few.

To get started, log in to your Polldaddy dashboard. Click on the big blue Create a new… dropdown and select Survey:

Image of creating a new survey menu.

Give your survey a name. Note that when your survey’s URL is created, it will include the title you choose:

Image of survey title.

If you like, you can create custom start message that your survey participants will see before they start the survey:

Image of adding a custom message to the start of a survey.

You can create a custom finish message that participants will see after they complete they survey. (Note that custom finish messages are available to Professional and Corporate customers.) Be creative with your custom messages—show a little personality! It’s always nice to know that you’re completing a survey created by a human for humans:

Image of custom finish message.

Pro and corporate account holders can changes the page timeout of a survey. This is how long a user has to finish a page in a survey. The default is 24 hours but it can be changed to 1 hour if circumstances require it.

Image of survey timeout.

Close survey automatically based on a preset date or quota

Now, as the last step before we create our survey questions, let’s select some basic options. First we need to determine whether or not to close the survey automatically:

Image of survey options.

You can choose to close the survey on a date you define or after you’ve met your quota for the number of survey responses you wish to collect. The quota default is set to 1000. You can type in any number that you like:

Image of closing date.


Image of survey quota setting.


Toggle question numbers on or off

Sometimes, you’d prefer not to have question numbers in your survey. Question numbers are on by default, though you can turn them off by unchecking the box next to Show question numbers:

Image of question settings.

Multiple responses?

Next, we’ll determine whether or not to allow participants to complete the survey more than once:

Image of multiple response options.

Password protect and / or restrict to participants from a certain IP address

You can choose to set a password that participants must enter to be allowed to complete the survey. Additionally, if you wish to restrict your participants to a pre-defined set of IP addresses, you can enter them here. This setting is particularly useful if you want to allow, say only your employees or students to take the survey:

Image of restriction settings.


CAPTCHA protection

Captcha entry protection forces the participant to fill in a CAPTCHA form before the participant is allowed access to the survey. This is a good way to prevent automated responses by scripts/bots. Check the box next to Captcha protection and your participants will need to enter the CAPTCHA text successfully to be routed to your survey.

Image of captcha restriction.

Image of captcha.

Email address whitelisting

Email address whitelisting allows you to restrict survey completions to only those on the email group you choose. First, you’ll want to create an email group. Then, while editing your survey, check the Email Restriction option. You will then see a Select Users button:

Image of email restrictions.


Click on the Select Users button, and you will see the email address whitelisting dialog:

Image of email whitelisting screen.

If you allow any email address, a participant must enter any valid email address to get access to the survey or quiz. The response is registered when the participant clicks on a confirmation link.

If you choose an email group, only email addresses from this group will be permitted access to your survey or quiz. Also, responses from the email addresses in an email group will only be registered when the participant clicks on a confirmation link.

If you choose to enter individual email addresses, you can use wildcards to allow a set of email addresses. For example, if you entered *, all valid email addresses ending with will be permitted access to the survey, like

Once you choose the email addresses you want whitelisted, select the Save Selections button.

Now when a participant opens this survey they will be asked to enter an email address. When the participant completes the survey/quiz they will receive an email with a confirmation link. The participant needs to click on this link to confirm ownership of the email address, which will register their survey response.

When you’re done selecting your survey’s options, be sure to click on the big blue, Save Settings button at the bottom.

Click and drag to add elements to your survey

On the Question Editor page you can click and drag survey elements from the column on the left to the survey window:

Image of question editor.

You can drag and drop questions into any position on the page.

Once your questions have been added, you can also reorder them by clicking on the question number and dragging:

Image of question numbers.

These will be visible to you whether you’ve chosen to show questions numbers to your survey participants or not.

Polldaddy offers the following question types for surveys. Each type allows you to capture different data from your respondents:

The following are shown in the question type toolbar, but do not capture any data:

  • Page Header: Displays a heading to separate sections of a page. You can also use this element as a footer.
  • HTML Snippet: Displays any HTML

When you’ve finished adding questions click on the blue Save Questions button.

Survey Style

Next, choose a style for your survey. Be sure to click the Save Style Settings button when you’re happy with your new style.

Select a language pack

Next, we need to choose whether or not to assign a language pack to the survey. Language packs allow you to change the default English text to the English text you choose, or change the English text into the language of your choice. If you’ve already created a language pack for your survey, you would select it from the dropdown list, here:

Image of how to select a language pack.

You can create a new language pack for your survey on the same page. Just enter your translation of each phrase, and at the bottom of the page save your language pack with a new name.

Sharing your survey

Polldaddy offers many ways to share your survey on the Collect Responses page. You can:

  • use a pop-up to encourage participants to complete it,
  • embed it into in your website,
  • download our free iOS app and sync it to gather data in the field via your iPad,
  • copy a direct link to share with others,
  • embed it into an email message,
  • post a link to it on Twitter,
  • “like” it and post a link to it on Facebook, and/or
  • embed it into a QR code and get a .png of the image to place in printed material.
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